effective market research techniques – Your Capital Edge http://yourcapitaledge.com/testing An Enterpreneur's Crowdfunding Resource Fri, 17 Jul 2015 18:13:45 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.6 Workshop. Accelerating Business Value with Market Research http://yourcapitaledge.com/testing/workshop-accelerating-business-value-market-research/ Thu, 10 Nov 2011 20:17:30 +0000 http://yourcapitaledge.com/testing/?p=2103 I’m giving a workshop on Accelerating Business Value with Market Research on Wednesday, December 7 at SFU Harbour Centre in […]

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]]> I’m giving a workshop on Accelerating Business Value with Market Research on Wednesday, December 7 at SFU Harbour Centre in downtown Vancouver. This is an ideal workshop for managers at all levels. Bonus: sign up by November 15  and you’ll get a  $80 discount off the regular price.

Effective Market Research Techniques for Entrepreneurs, Market Segmentation, Business Decision-Making and More

What will you learn? You’ll get tools and insights on how to use research techniques to accelerate business growth. Learn how to:

  • Scope the market size of your market using 7 highly effective techniques.
  • Segment your markets and position your products or services.
  • Generate new product ideas, test concepts and products and measure market performance.
  • Gather competitor information.
  • Do market research to help you make better decisions.

The workshop’s speakers will include:

  • Lyn Blanchard of Creekstone Consulting Inc.
  • Matt Shepherd , Mustel Research Group (questionnaire design)
  • David Humphrey, Jostle Corporation (usability studies)
  • James Mazur, President, GoneFishing Consulting Inc. (consumer market research)
  • Dean Prelazzi, VP BC Innovation Council (research for decision-making)
  • Jason Cyr, President Tiipz (Social Media Research).

Need more reasons to come to the workshop? Participants receive a 100 page booklet on market research, hear from expert speakers, learn from case studies and much, much more.

Register today for Accelerating Business Value with Market Research

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