Jeff Hawkins – Importance of Customers and Testing
I never had a technology company, says Hawkins. He believes that products come out of product marketing people who really love and understand products. He asks his employees to use competitor products to learn something from them. The focus should be on what people want and what they need, rather than only on technology.To build a successful product one has to innovate continuously, focusing on what people do and not what they say. And if you build a product, use the thing yourself.
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Testimonials
If we had access to the Krush Crowdfunding campaign planner before I started our campaign we would have saved so much time and effort trying to figure out what to do. This is a valuable tool and should be used by everyone looking to launch a Crowdfunding campaign. The Krush planner is logical and provides a step by step process to get the foundation of a plan together. Planning a Crowdfunding campaign just got better!
Heidi, Marketing Expert
The financial models templates developed by Lyn are fantastic. They are powerful yet simple to use. The dashboard is the central input sheet and once changes are made then the workbooks automatically populates the cash flow, income statement and balance sheet. Saved me a lot of time creating formula and links for my financial model.
Joseph – Financial Modeling Made Simple, Manager
I am new to Crowdfunding and heard about it through some friends. I wondered what it was all about and how it works. I found the resources on this site very helpful in getting me up to speed. I particularly liked the crowdfunding primer e-books. Thank you.
Smith – New to Crowdfunding liked the Crowdfunding primer e-books, just starting out
