Industry Market Research Analysis

Preparing your business plan takes information about your industry, your customers and your competitors. To develop strategies that will work for your business you need to conduct industry market research analysis.

Secondary research (research using the Internet, databases, third party reports, etc) is used to determine market size, industry trends and the nature of the competitive landscape.

Industry market research analysis is important in:

Creating a business plan to raise capital
Crafting a business strategy
Creating a business case
Evaluating industry trends and opportunities
Identifying strategic partners
Identifying potential customers
Tracking competitors

This e-book and accompanying PowerPoint provides tips, suggestions and techniques to get the information you need fast.

What should this sort of research lead to?

Industry dynamics
Size and growth rate – also compared to the overall GDP
Total revenue and volume
Total employment
Industry maturity stage (infancy, growth, maturity, decline)
Sensitivity to economic cycles (cyclicality)
Seasonality
Externalities
Market structure (monopoly, duopoly, oligopoly, monopolistic competition, perfect competition)
Sensitivity to PEST factors (political, economic, social, technological)
as well as governmental issues (such as regulation, certification, etc.)
Financial characteristics of the industry (such as standard markups, commissions, inventory turnover days, average return on sales, etc.)

It also provides short abstracts on the business analysis techniques you could use in getting industry market research for your decision making.

Don’t underestimate industry market research analysis. It shows investors you’ve done your homework!

Price – US$19.95

Industry and Competitive Market Research e-book & PPT

Generally used in preparing your business plan, secondary research (research using the Internet, databases, third party reports, etc) is used to determine market size, industry trends and the nature of the competitive landscape. This e-book and accompanying powerpoint provides tips, suggestions and techniques to get the information you need fast. It also provides short abstracts on the business analysis techniques you could use once the information is obtained. This bundled product contains a 67 page powerpoint and a 60 page word document. Don’t underestimate market research. It shows investors you’ve done your homework!

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