Investor communication – How to effectively communicate your investment story

This e-book  on how to effectively communicate your investment story sets the stage for the Sizzle aspect of fund raising.

After reading this e-book you should be able to:

• Understand the need for a finely-crafted value proposition or pitch

• Know which “stakeholders” in the success of your company are interested in your value proposition

• Understand why you and your company can benefit internally from preparing well-crafted presentation materials and value messages

• Outline what investors are looking for as “red flags” in presentation materials and value messages

• Explain what an investment value proposition is and why it is important to articulate it clearly

• Identify key components of value messages that investors are looking for, and what they don’t want to see

• Know the ten mistakes that you must work to avoid when presenting your communications package, and why these mistakes can be deadly.

Because it is scarce, entrepreneurs must work hard against all other competing interests for the capital they need. If they cannot generate money the old-fashioned way—with revenues—then they must distinguish their company in the fight for equity capital. Confidence must be generated that the entrepreneur’s company can ultimately obtain the kind of returns that make it worthwhile for the investor.

If your investor communication is well articulated and compelling, you will be rewarded with investors’ attention and interest. Once you have achieved that, you have the opportunity to tell the rest of your business story and to move forward to the next step, if interest continues. If you do not succeed in making your value proposition interesting, you will find yourself growing increasingly disenchanted with the fund-raising process.

Investor communication is important for attracting customers, partners, suppliers, employees, strategic advisers, and just about anyone else who can help to take your business forward. If you have a investment story, all of your stakeholders can have some confidence that you can generate market presence, satisfy customers, and obtain revenue.

Well-crafted investor communication materials adds value if done properly, and these materials can also have the benefit of clarifying business focus and identifying the key assumptions required to drive toward business success.

Buy and download this e-book today!

How to effectively communicate your investment story

This e-book sets the stage for Sizzle. After reading this e-book you should be able to: o Understand the need for a finely-crafted value proposition or pitch o Know which “stakeholders” in the success of your company are interested in your value proposition o Understand why you and your company can benefit internally from preparing well-crafted presentation materials and value messages o Outline what investors are looking for as “red flags” in presentation materials and value messages o Explain what an investment value proposition is and why it is important to articulate it clearly o Identify key components of value messages that investors are looking for, and what they don’t want to see o Know the ten mistakes that you must work to avoid when presenting your communications package, and why these mistakes can be deadly.

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