Equity Crowdfunding Primer e-book

There are four types of Crowdfunding – donation-based (money provided to a charity or a cause), lending based (money provided to an individual that must be paid back), equity-based crowdfunding  (money provided to a company in return for shares). Finally, reward-based crowdfunding (which is money provided in return for products, experiences, promotional items, or some other form of perks).

The Crowdfunding you will read about in this e-book is equity crowdfunding which is allows qualified individuals in the “crowd” to own a share of a company in exchange money.

 

This e-book will give you a great overview of the equity crowdfunding industry as of 2015 and provides up to the minute overview in the securities regulations shaping the way this type of crowdfunding  is being offered.

Entrepreneurs wishing to get involved in equity based crowdfunding have to ask this one basic question at the very beginning of any capital raise journey.

Is my company fundable?

To help answer this question, an entrepreneur needs to be understand that they are building is a company that is fundable.  It basically boils down to building a company that can show promise in delivering a ROI for investors. It goes well beyond just having a business plan in hand, all the regulatory documents prepared and a landing page on an equity crowdfunding site. The entrepreneur must demonstrate in every way that he or she is building a sustainable business that will have enduring value.

 

The e-book outlines the important steps in initiating an equity crowdfunding campaign and offers important insights on what works and what does not work in initiating a campaign project.

 

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