Crowdfunding Overview Reward-Based CF
For entrepreneurs there are many ways you can tap into capital to fuel your company needs; but not all sources are willing or accessible to you. For example, in the beginning you will likely self-fund your company with some savings. As your capital needs grow you might turn to family and friends to support you in funding your passion.
As your company grows some more and the capital needs grow as well you might turn to Angel investors. These are somewhat wealthy people that perhaps you do not know personally but will take a chance and fund you.
Next Venture Capitalists and Institutional funds like Banks these groups might look at your company but only when you have a saleable product, you have customers and you have an emerging business. They are generally very picky about the companies they take on because they are representing Other People’s Money (OPM) so they have to be very careful.
Here is where Crowdfunding has emerged.
For companies that do not fit the mold for formal traditional sources of capital such as Banks or other Institutional finance groups.
Crowdfunding taps into wallets of Family, Friend and more importantly Fans.
Fans are the people that don’t know you personally but like what you are doing and want to support you.
Crowdfunding has been referred to as the democratization of capital meaning it directly connects people with money that are not necessarily wealthy – with people who need it. Crowdfunding taps into people’s spare dollars, pounds or pesos and is reinventing finance 10-$100 at a time.
That is what reward-based Crowdfunding is all about. Explore this site to learn more and see the resources available to help you with your campaign.
Testimonial
If we had access to the Krush Crowdfunding campaign planner before I started our campaign we would have saved so much time and effort trying to figure out what to do. This is a valuable tool and should be used by everyone looking to launch a Crowdfunding campaign. The Krush planner is logical and provides a step by step process to get the foundation of a plan together. Planning a Crowdfunding campaign just got better!
Heidi, Marketing Expert
The financial models templates developed by Lyn are fantastic. They are powerful yet simple to use. The dashboard is the central input sheet and once changes are made then the workbooks automatically populates the cash flow, income statement and balance sheet. Saved me a lot of time creating formula and links for my financial model.
Joseph – Financial Modeling Made Simple, Manager
I am new to Crowdfunding and heard about it through some friends. I wondered what it was all about and how it works. I found the resources on this site very helpful in getting me up to speed. I particularly liked the crowdfunding primer e-books. Thank you.
Smith – New to Crowdfunding liked the Crowdfunding primer e-books, just starting out
