capital investment workshop

I’m getting ready to present my workshop on Accelerating Business Value with Market Research at SFU Harbour Centre in December. Market research is always a hot topic: managers need to know how to do it. Investors need to know that the people running their companies know how to do it. And reporters, analysts and blog writers are constantly writing about it.

Here are some of the more interesting articles and blog posts I’ve read recently. Get a flavor for some of the topics I’ll be dealing with in my workshop and enjoy some keen insights:

• The democratization of market research. What if just about anyone could pose questions to a target population and receive unfiltered, immediate answers they could trust? It has already begun.
• Why market research needs to stay classy. Don’t do flimsy surveys, people.
• Social Media and Market Research: The Marriage That Can’t Be Ignored. Be a market research methodology agnostic.
• Fail Factors – Why Startups Die: Market Research. “Good companies do this research BEFORE they make huge bets. Arrogant/stupid companies don’t do it at all. Inexperienced companies do it too late, normally.”
• How Much Should Market Research Cost? Good question.
• How Market Research Could Have Saved Netflix From Losing Over 800,000 Customers. Great case study.

If you’ve read any interesting articles on the topic of market research lately, feel free to leave some tips and links in the comments!

Learn more at my workshop on December 7 in Vancouver. Register today for Accelerating Business Value with Market Research