elevator pitch

I am sure many of you heard about an elevator pitch. What really is it? And why should we know about it?

An elevator pitch is so called because it is something you deliver to a potential investor as you travel in an elevator. We know how long that can be. The ride to the top of Chicago’s Sears tower takes an estimated 51 seconds. On the demolished World Trade Center in New York, it would have been a little over a minute. You get the idea. Give or take a few seconds for halts, and a few more perhaps as you keep pace as your investor hurries into the hallway and then onto an office. You might be able to squeeze in a maximum of 2 minutes, if you are lucky and your target is slightly indulgent.

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