market research polls and surveys
Consumers Know What They Don’t Like. Do Market Research
The company founded by Steve (“We don’t do market research”) Jobs and Steve Wozniak launched “Apple Customer Pulse” earlier this year with the aim of helping the company “get the complete picture” through targeted customer feedback. One more nail in the coffin of the Myth of No Market Research at Apple.
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Thinks Different. Identify Your Customers’ Needs
Let’s give Jobs credit where it is due: customers may not be able to identify the revolutionary products and innovations that would make their lives so much better. That responsibility is for the “crazy ones”, as Jobs put it – the people who think they can change the world. The people who “think different”.
No Apple customer ever wrote in to Apple in the 1990s and said, “What I really need is a touch-screen phone that allows me to conveniently check my email, search the Internet, record podcasts, play games and, uh, call people.” Nobody was asking for that. (more…)
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