pitching

Making pitches is a way of life for an entrepreneur. Kawasaki provides his tips for ensuring each pitch is better than the last. His 10/20/30 rule for PowerPoint slides is essential.

If a product or services is worthwhile, then evangelists will come to you, says Kawasaki. He believes that if you are having a hard time finding someone to spread the message about your product, then you may need to re-evaluate your product or your goals. Build something great, and the evangelists will be there.

I am sure many of you heard about an elevator pitch. What really is it? And why should we know about it?

An elevator pitch is so called because it is something you deliver to a potential investor as you travel in an elevator. We know how long that can be. The ride to the top of Chicago’s Sears tower takes an estimated 51 seconds. On the demolished World Trade Center in New York, it would have been a little over a minute. You get the idea. Give or take a few seconds for halts, and a few more perhaps as you keep pace as your investor hurries into the hallway and then onto an office. You might be able to squeeze in a maximum of 2 minutes, if you are lucky and your target is slightly indulgent.

(more…)