Products
Why you need Capital Edge?
If you are an entrepreneur looking for capital to grow your company and you need help, then you have come to the right spot!
Investors receive hundreds of business plans each year. Would your plan rise to the top of the pile and stand up to a 2-minute scrutiny by investors?
Our program’s four interwoven modules will increase the odds of getting the investment capital that your company needs.
Structure
Structure relates to the overall infrastructure of your company.
Some of these business components include your capital structure, both now and in the future. They also include your human resource plan, your finance and milestone plan, how you will organize for corporate governance, the structure of your investment deals etc…
Create Structure >>
Substance
Investors look for a company’s investment story to be clear and logically consistent so that all facets come together and are justified. They will critically review your business model to see how you are going to forge a path to profitability; that you can demonstrate how your company is set apart from competitors; that your product offering is attractive to customers; that the management team has a good track record; and that they can do what they say they will do. Your Substance should be backed up by your legal documents, market research, product plans, and financial projections in order to build credibility. You must demonstrate that your facts and figures are based upon reality and not wild guesses or unfounded expectations.
Create Substance >>
Strategy
Having a Strategy helps you look at each facet of your business so that you can fortify it from an investor’s point of view.
Your Strategy should include:
- Going after the right investors at the right time;
- Creating an outstanding business value;
- Reducing risks; and
- Maximizing rewards for you and your investors.
Sizzle
Sizzle is about creating awareness and interest in your company through the effective use of key messages and well-crafted materials. The hotter your messages and materials, the more pop there is to your sizzle!
Create Sizzle >>
Your Capital Edge™ is set up to accommodate various learning styles. There are various PowerPoint presentations, eBooks, templates, articles, models and real life examples to support a busy entrepreneur who is juggling the demands of operating a business, with the need to raise capital, and the need to quickly understand how to do it.
Testimonial
If we had access to the Krush Crowdfunding campaign planner before I started our campaign we would have saved so much time and effort trying to figure out what to do. This is a valuable tool and should be used by everyone looking to launch a Crowdfunding campaign. The Krush planner is logical and provides a step by step process to get the foundation of a plan together. Planning a Crowdfunding campaign just got better!
Heidi, Marketing Expert
The financial models templates developed by Lyn are fantastic. They are powerful yet simple to use. The dashboard is the central input sheet and once changes are made then the workbooks automatically populates the cash flow, income statement and balance sheet. Saved me a lot of time creating formula and links for my financial model.
Joseph – Financial Modeling Made Simple, Manager
I am new to Crowdfunding and heard about it through some friends. I wondered what it was all about and how it works. I found the resources on this site very helpful in getting me up to speed. I particularly liked the crowdfunding primer e-books. Thank you.
Smith – New to Crowdfunding liked the Crowdfunding primer e-books, just starting out
