Strategy
Learn how to create a finance strategy to get funded.
Attract the right investors at the right time – Matching investors to your company’s stage of development is important as it sets up when you approach a specific type of investor. There are some general guidelines that can be used to set your expectations of the way you build your company and position it to successfully raise capital.
Milestone Plans that Generate Value – Entrepreneurs need a financial roadmap as well as a product roadmap in order to make financing decisions. A good financial roadmap demonstrates to potential investors that management has carefully considered the drivers of enterprise value. It also provides a means to develop strategies involving the timing of specific financing rounds and programs to enhance valuation. It is, in addition a tool to maintain control and minimize dilution. This can put the entrepreneur in the driver’s seat when negotiating with more sophisticated investors.
Learn to Think like an Investor – Investors invest in people and businesses first, and technology second. By the same token, investors don’t invest in plans; they invest in companies that are executing plans. Does your information portray your business as an investment solution to prospective investors?
Deal Negotiating Strategies and Tactics – Do not underestimate the time it takes for the capital-raising process. The more organized and prepared an entrepreneur is during the process, the faster the “deal” can be concluded. Having a strategy supported by clear plans to demonstrate value in every part of your company can achieve more quickly the results you are looking to achieve.